What to post - and what not to post - on LinkedIn

I never thought I’d need to write this, but here we are. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮. 𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗻𝗼 𝘀𝘂𝗰𝗵 𝘁𝗵𝗶𝗻𝗴 𝗮𝘀 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮. It doesn’t work like that. 

Jobseekers, posting this type of content on LinkedIn can help you get hired:

😃 Posts and comments that showcase your professional expertise. For example, insights you have into an industry, a job function, a use case, how to apply soft skills, market dynamics, macroeconomics etc

😃 Posts and comments that are supportive of others - especially other job seekers. Provide positive encouragement for people in their job search, suggest job searching tips - 𝗶𝗻 𝗮 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝘃𝗼𝗶𝗰𝗲

Jobseekers, posting this type of content on Linkedin will not help you get hired

🤯 𝗔𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝗻𝗲𝗴𝗮𝘁𝗶𝘃𝗲! Posts/comments on the hiring process, ghosting, the state of the job market, slagging off companies…Anything negative at all. Don't do it

🤯 Anything political

🤯 Posts like “I’ve been laid off for a year, but I’m still out here fighting every day…”. I admire and respect your drive and determination, but it’s not going to help get you hired

Everything on social media is discoverable and may be used against you. If you think that isn't true, check out Zinc and Ferretly for just two examples of probably many.

Sidenote: If you’ve been doing the same thing for a year and haven’t landed, maybe you should rethink your strategy…? I’ll be your sounding board, reach out, there’s no charge.