𝗪𝗿𝗶𝘁𝗲 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝘂𝗺𝗲 𝘁𝗼 𝗯𝗲 𝘀𝗸𝗶𝗺𝗺𝗲𝗱

If you want to get more interviews, don’t write your resume to be read. 

𝗪𝗿𝗶𝘁𝗲 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝘂𝗺𝗲 𝘁𝗼 𝗯𝗲 𝘀𝗸𝗶𝗺𝗺𝗲𝗱. 

Resumes don’t get read, they get skimmed. Put the information that really matters where it will be found with a quick skim. I’ve already posted about how to change your summary paragraph to be skim-friendly. So let’s talk about how you tweak the roles in your professional experience section. There are 3 key points:

💡 Showing your impact is always good. Anecdotal is OK. If you can quantify it, so much the better. Percentages stand out, so figure those out for each role if you can. They don’t have to be exact. And they don’t have to be yours alone, they can be the impact made by a team that you belonged to. Peek in your CRM. Talk it through with a friend. Ask your peers, your sales team, your manager. Look at public financial statements. 𝗜𝗳 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘄𝗮𝘀 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗶𝗻 𝗮𝗻𝘆 𝘄𝗮𝘆 𝘄𝗵𝗶𝗹𝗲 𝘆𝗼𝘂 𝘄𝗲𝗿𝗲 𝘁𝗵𝗲𝗿𝗲, 𝗺𝗼𝘀𝘁 𝗹𝗶𝗸𝗲𝗹𝘆 𝘆𝗼𝘂 𝗵𝗮𝗱 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁.

💡 Include your impact in the bullets you write about your roles. 𝗦𝗶𝗻𝗴𝗹𝗲 𝗹𝗶𝗻𝗲 𝗯𝘂𝗹𝗹𝗲𝘁𝘀 𝗮𝗿𝗲 𝗴𝗼𝗼𝗱, 𝗮 𝗹𝗶𝗻𝗲 𝗮𝗻𝗱 𝗵𝗮𝗹𝗳 𝗮𝘁 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁. Think skim. Some job seekers do this already - but not in the strongest way. I often see bullets written in the form “I did this, and this was the impact”. For example, “I executed digital marketing campaigns for the widget product line, helping to grow sales by 6%” Not bad, but flip it to have more impact. “I helped grow sales 6% by executing digital marketing campaigns for the widget product line”. In one version the 6% gets skimmed, in the other version it doesn’t. Which do you think you should use?

💡 Compare the order of the bullets for each of your roles to the job description. Assume the talent acquisition specialist is only going to skim the first 2-3 bullets for your last 2-3 roles. 𝗪𝗵𝗶𝗰𝗵 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗯𝘂𝗹𝗹𝗲𝘁 𝗽𝗼𝗶𝗻𝘁𝘀 𝗮𝗿𝗲 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗲𝘅𝗰𝗶𝘁𝗲 𝘁𝗵𝗲𝗺 𝗺𝗼𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗼𝗽𝗲𝗻𝗶𝗻𝗴? Re-order the bullets for each of your roles if that makes sense for this particular opportunity.

Use the button at the top to setup a free chat if you want help to think this through.